Idiom And Captura Group Launch Special Webinar Series, "Globalization At Home: Effective U.S. Hispanic Marketing And Communications"
Three-Part Series Begins With an April 27 Webinar on the Hispanic Online Market Opportunity
Waltham, Massachusetts and San Diego, California, USA - April 25, 2006 - Idiom
® Technologies, Inc. (Idiom), the leading independent provider of scalable software solutions for accelerating and optimizing globalization initiatives, and Captura Group, Inc. (Captura Group), a pioneer in the development of in-language and in-culture online solutions targeting the U.S. Hispanic market, today announced details of their co-sponsored webinar series, "Globalization at Home: Effective U.S. Hispanic Marketing and Communications." The three-part series will address the challenges and opportunities for delivering products and services to the U.S. Hispanic online market. All attendees will be eligible to receive a forthcoming Idiom/Captura Group whitepaper that is scheduled for release in May 2006. The series begins on Thursday, April 27, 2006.
| Who: | Dave Rosenlund, vice president, marketing and new business development; Lee Vann, founder, Captura Group
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| What: | "Hispanic Online Market Opportunity" — U.S. Hispanics represent the fastest growing segment of the online population, and a lucrative opportunity for smart companies to grow their business by expanding their reach with this audience. Attendees will learn about the unique demographic and psychographic characteristics of Hispanic online audiences and strategic options for organizations looking to launch targeted online programs.
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| When: | Thursday, April 27, 2006, 10-11 a.m. PDT / 1:00-2:00 p.m. EDT
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| How: | To register for this free webinar, visit https://idiomevents.webex.com/idiomevents |
Registration for subsequent webinars is also available by visiting
https://idiomevents.webex.com/idiomevents. The May 18, 2006 webinar, "Hispanic Online Best Practices," will focus on the top 10 best practices for the development, maintenance and marketing of Hispanic online solutions. On June 1, 2006 Continental Airlines will join Idiom and Captura Group for, "Putting Hispanic Online Practices to Work: Continental Case Study."
About Idiom Technologies, Inc.Idiom
® Technologies optimizes the globalization supply chain by aligning global enterprises, language service providers and translators. Award-winning WorldServer software solutions expand market reach and accelerate multilingual communication with a proven platform for automating translation and localization processes.
Idiom works with global organizations including Adobe, Autodesk, Continental Airlines, eBay and Travelocity to cost-effectively translate global websites and applications, streamline software localization and delivery, and speed time-to-market for international product documentation. Idiom also partners with consulting firms, systems integrators and technology vendors to help customers achieve high-quality results and maximize existing enterprise infrastructure.
Idiom is headquartered in Waltham, Massachusetts, with offices throughout North America and in Europe. To learn more please visit
http://www.idiominc.com or call +1 781-464-6000.
About Captura Group, Inc.Captura Group is a leading Hispanic online solutions firm that enables companies and organizations to connect with Hispanics online. Founded in 1999 by Hispanic online visionary, Lee Vann, who was recognized in 2005 by the Interactive Advertising Bureau (IAB) as one the top Hispanic online pioneers, Captura Group has led the development of Hispanic in-language and in-culture online solutions for Ford Motor Company, Pfizer, Eli Lilly, Wells Fargo Home Mortgage, Sears Roebuck and Company, and the US Federal Government. From Hispanic online strategy development to Hispanic online program execution and management, Captura 's interdisciplinary approach combines the best practices of interactive marketing with Hispanic in-language and in-culture principles to generate measurable results that make a difference to the client's business and their customers. For more information about Captura Group, please visit
http://www.capturagroup.com.
# # #Idiom and WorldServer are trademarks, or registered trademarks of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.Media Inquiries:
Liz Campbell
fama PR
ph: +1 617-758-4149
idiom@famapr.com Michelle Moscona
Captura Group
ph: +1 619-681-1856
michelle@capturagroup.com