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New Idiom Report Charts 'Globalization Cost-Out'

Highlights Cost-Effective Approach to Reaching Global Markets

Waltham, MA - January 14, 2002 - Idiom Technologies, Inc., the leading provider of content globalization solutions, today released a new report that outlines the cost- and quality-conscious approach companies should take when planning their enterprise globalization strategies. "Globalization Cost-Out: How to Reduce Costs, Improve Quality, and Launch Multilingual Web Sites Faster" focuses on the challenges facing companies serving multinational audiences, as well as the role of the Globalization Management System (GMS) as a critical resource when deploying multilingual sites.

This is the fifth report in Idiom's Globalization Leadership Series, a collection of provocative papers that help organizations address the important issues surrounding Web and e-business content. The full report is available at http://www.idiominc.com/us/solutions/gls.asp.

"Today's globalization challenge is to produce high-quality, up-to-date multilingual content for both online and offline use in a timely manner and at the lowest cost possible," said Fred Lizza, president and CEO at Idiom. "Globalization technology makes it possible to achieve all of these goals. In today's cost-conscious market, companies must consider leveraging globalization management technology to reap the benefits of e-business globalization - increased revenue and customer retention, brand consistency, and efficiencies in time-to-market."

Companies do recognize that globalization is an essential element of their e-business strategy. In fact, the Aberdeen Group reports that 80% of B2B companies are expected to globalize their Web sites by the end of 2005 (Web Globalization: Write Once, Deploy Worldwide, May 2001). Yet Aberdeen also notes that despite the recognition of this need by the Global 2000, few have identified an architected plan for the creation of multinational Web sites.

In response, Idiom outlines the set of challenges that companies face and illustrates how implementing a GMS enables companies to cost-effectively overcome globalization obstacles. This latest report:

Pinpoints the three basic challenges of e-business globalization
Offers before and after globalization scenarios, comparing globalization processes based on manual methods with those that leverage GMS
Recommends a globalization action plan to help companies reduce translation costs, improve localization quality, eliminate errors, maintain version control, and achieve brand and content consistency
Today's globalization challenge is to produce high-quality, up-to-date multilingual sites in a timely manner. Customers, prospects, strategic partners, and suppliers demand it. At the same time, companies require effective solutions to do this at the lowest cost possible. This "Globalization Cost-Out" report helps companies understand how globalization technology enables them to avoid the typical trade-offs and to achieve all three objectives.

About the Globalization Leadership Series
The exclusive GLS reports outline the pressing topics and concerns involved in cross-border and multilingual Web development. Recent reports have addressed diverse strategic topics including online multicultural marketing and the readiness of prominent companies to support global e-business plans. The Globalization Leadership Series reports appear on a regular basis at Idiom Globalization Leadership Series. Also, WorldWise™, the leading online resource center for enterprise globalization, hosts supplementary features, statistics, and links to enhance and expand the analysis in each report. WorldWise is located at http://www.idiominc.com/worldwise.

About Idiom Technologies, Inc.
Idiom is the leading provider of software, strategy, and services for enterprise globalization. Idiom WorldServer™ is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and cost-effectively automates and synchronizes their management. Idiom's customers include multinational companies such as Adobe®, Eastman Chemical Company, General Electric, MasterCard, PTC, Royal Caribbean Cruise Lines, Travelocity™, and Xilinx, Inc.™ Idiom is funded by Banc of America Securities, Eastman Chemical Company, Greylock, JAFCO Ventures, North Bridge Venture Partners, Oracle, and Sigma Partners. For information on Idiom products and services, call (781) 464-6000, visit www.idiominc.com or email publicrelations@idiominc.com.