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Cms And "Gms" Integration: The Key To Successful E-Business Globalization

Idiom Report Highlights Benefits of Integrating Content Management and Globalization Management Systems

Waltham, MA - October 9, 2001 - Idiom Technologies, Inc., the leading provider of e-business globalization solutions, today released fundamental research investigating the role of the Content Management System (CMS) in the globalization process. "Why A Content Management System Won't Take You Global" is designed to help companies examine and resolve the complexities of managing content on a global scale so they can better reach their e-business goals. This is the fourth report in Idiom's Globalization Leadership Series (GLS), a collection of provocative papers that help organizations address the critical issues surrounding the Web and e-business. The full report is available at http://www.idiominc.com/us/solutions/gls.asp.

"The bottom line is that globalization of content exponentially increases the complexity of using a CMS," said Fred Lizza, president and CEO at Idiom. " A Globalization Management System (GMS) is specially designed software that enables organizations to reduce the cost of localization and improve process efficiencies when deploying and managing sites. Successful e-business strategies incorporate the unique roles of both a CMS and a GMS in the global content management process."

E-business globalization focuses on developing, coordinating, managing, and enhancing multiple international and domestic multicultural Web sites. Andrew Parker's June 2001 Forrester Brief, "Media Localization Demands Specialist Packages" summarizes that today's content management systems alone don't live up to these challenges because:

Incomplete infrastructure hampers multisite deployment,
Workflow doesn't support translations and adaptations, and
Content tools offer little help in local presentation and delivery.

Globalizing sites by relying solely on a CMS requires hours of manual, tedious steps to notify site managers of content changes and translators, reviewers, and site managers of globalization tasks. To work efficiently and effectively, such a process requires far more than the average CMS can provide - hence the need for a GMS. Idiom's latest GLS report offers analysis on these processes, and outlines the following:

Complementary features of GMS and CMS,
Timing of GMS and CMS implementation,
GMS, CMS synergy and integration,
Effective globalization of e-business content, and
Tools for success, including workflow systems and localization and translation tools.

Analysts agree that a combination of the two technologies is essential. In IDC's July report, "Leaders and Innovators in the eGlobalization and Localization Marketplace", IDC analysts noticed "an increased trend in which CMS vendors form partnerships with a range of [Globalization and Localization] companies with multilingual content management technologies. We believe there may be an increasing trend and need to create tighter integration of multilingual content management technologies with CMS applications."

Implementing a GMS in addition to a CMS is the only way to guarantee successful, efficient, and cost-effective globalization. Companies that do so will be able to achieve such top-line returns as expanding global market share and increasing worldwide revenues as well as significant cost savings and improved time to market.

About the Globalization Leadership Series
The exclusive GLS reports outline the pressing topics and concerns involved in cross-border and multilingual Web development. Recent reports have addressed diverse strategic topics including online multicultural marketing and the readiness of prominent companies to support global e-business plans. The Globalization Leadership Series reports appear on a regular basis at Idiom Globalization Leadership Series. Also, WorldWise™, the leading online resource center for enterprise globalization, hosts supplementary features, statistics, and links to enhance and expand the analysis in each report. WorldWise is located at http://www.idiominc.com/worldwise.

About Idiom Technologies, Inc.
Idiom is the leading provider of software, strategy, and services for enterprise globalization. Idiom WorldServer™ is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and cost-effectively automates and synchronizes their management. Idiom's customers include multinational companies such as Adobe®, Eastman Chemical Company, General Electric, MasterCard, Royal Caribbean Cruise Lines, Travelocity™, and Xilinx, Inc.™ Idiom is funded by Banc of America Securities, Eastman Chemical Company, Greylock, JAFCO Ventures, North Bridge Venture Partners, Oracle, and Sigma Partners. For information on Idiom products and services, call (781) 464-6000, visit www.idiominc.com or email publicrelations@idiominc.com.