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Idiom Launches Globalization Leadership Series To Examine Critical Web Strategy Issues

Initial Report Helps Companies Capture the Exploding Online Hispanic Market

Waltham, MA - April 9, 2001 - Idiom Technologies, Inc., the leading provider of enterprise globalization solutions, today unveiled its Globalization Leadership Series, a collection of provocative reports that help companies address the critical issues surrounding the global Web and e-business. These exclusive reports outline the pressing topics and concerns involved in cross-border and multilingual Web development. The first report, "Multicultural Marketing Online: Targeting the U.S. Hispanic Market," analyzes how changing population patterns will increase the demand for domestic sites that appeal to this economically and socially powerful ethnic community. This 14-page report, based on both original and secondary research, offers critical insight into the size of the U.S. Hispanic market, the unique challenges that it presents, and best practices for building and maintaining a multicultural and multilingual Web site.

Future reports will address diverse strategic topics including return on investment of addressing multicultural and international markets, global brand equity, cross-border commerce in Europe, and the best practices of global e-business organizations. The Globalization Leadership Series reports will appear on a regular basis at http://www.idiominc.com/us/solutions/gls.asp. Also, WorldWise™, the leading online resource center for enterprise globalization, will host supplementary features, statistics, and links to enhance and expand the analysis in each report. WorldWise is located at http://www.idiominc.com/worldwise.

"The Globalization Leadership Series further establishes Idiom's thought leadership position in this competitive market space," said Fred Lizza, president and CEO at Idiom. "These analytical reports provide executives with in-depth, actionable insight into key challenges in the field of enterprise globalization. Readers will better understand international and domestic opportunities, as well as the business-critical issues involved with developing and maintaining multilingual, multicultural Web sites." The first report in the series, written by e-business globalization analyst Louis Carvallo, examines the market opportunity represented by the growing number of U.S. Hispanics online. According to the 2000 United States Census, Hispanics now make up 12.6% of the U.S. population, an increase of 58% since 1990. "Idiom's research indicates that the number of Hispanics could reach 40 million in 2005, and by then represent a $700 billion consumer market," notes Carvallo. "As the Hispanic community continues to increase, e-businesses wanting to reach this audience need to take into account its unique cultural preferences and motivators." This demographic evolution will affect how companies operate through all channels, and present unique opportunities for targeted marketing via the Internet to this audience. The premier Globalization Leadership Series report prescribes how companies can develop multicultural marketing strategies to establish profitable and long-lasting relationships. "These reports will change the way leaders think about globalization," said Don DePalma, vice president of Corporate Strategy at Idiom. "The Globalization Leadership Series will deliver unique market analysis from Idiom, and advice from industry experts on best practices. The goal of this series is to help companies identify new opportunities and introduce more efficient ways of doing business on the Internet."
About WorldWise
Idiom WorldWise™ is the leading online resource dedicated to helping companies develop successful global and domestic multicultural Web initiatives. Offered free with registration at www.idiominc.com/worldwise, WorldWise can help companies understand the scope of globalization, guide them through the process, find answers to the most critical questions, stay up-to-date on current issues, and measure the success of their efforts.

About Idiom Technologies, Inc.
Idiom is the leading provider of software, strategy, and services for enterprise globalization. Idiom WorldServer™ is Web infrastructure software for globalization that enables the coordinated and efficient development of multilingual, multicultural Web sites and cost-effectively automates and synchronizes their management. Idiom strategy and services offerings include WorldWise™ (www.idiominc.com/worldwise), the premier online resource center for enterprise globalization, and the Global Readiness Assessment™ to help companies develop or expand a path to successful globalization. Idiom's customers include multinational companies such as Adobe®, Eastman Chemical Company, General Electric, MasterCard, Royal Caribbean Cruise Lines, Travelocity™, and Xilinx, Inc.™ Through its Global Partner Network™, Idiom teams with the industry's leading technology, consulting, development, and implementation service organizations to provide customers with end-to-end solutions for enterprise globalization. Idiom is funded by Banc of America Securities, Eastman Chemical Company, Greylock, JAFCO Ventures, North Bridge Venture Partners, Oracle, and Sigma Partners. For information on Idiom products and services, call (781) 464-6000, visit www.idiominc.com or email publicrelations@idiominc.com.