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Idiom, Inc. Announces Globalization Readiness Assessment

Innovative New Service Helps Global 2000 & Leading Dot-com Companies Develop Global Web Strategies for Capitalizing on Worldwide e-business Opportunities

Cambridge, MA - January 7, 2000 - Idiom, Inc., the premier provider of Web globalization solutions, today announced its Globalization Readiness Assessment™ (GRA) service to help organizations accelerate the process for defining a global Web strategy. The GRA is a key component of Idiom's WorldServer™ Web-based software solution for establishing a global Web presence. Specifically, the GRA assists organizations in defining the business, technical, procedural and cultural issues involved in creating, deploying and managing a global Web presence.

"The GRA process allows companies to fully exploit the potential of the world's fastest growing online markets, and to ensure that they're offering the same quality Web experience to all visitors - regardless of their location," said Fred Lizza, president and CEO of Idiom, Inc. "The GRA will help companies to determine what type of markets, strategies and options best address their individual needs, and enables them to rapidly take their sites global with our WorldServer Solution."

Idiom's GRA enables companies to avoid the pitfalls of undisciplined globalization efforts like fragmented branding, content that insults global prospects, duplication of effort, and other out-of-control development costs that result from an ad hoc approach to Web globalization.

The GRA includes:

Business Approach
Idiom works with customers to define corporate objectives for their global Web site, including how to maximize the site's value, and how the site complements other sales and marketing tools.

Architecture
Idiom assesses the customer's Web architecture to ensure rapid implementation and trouble-free integration of a sensible Web globalization strategy. The architecture assessment includes an inventory of Web infrastructure elements and definition of authoring processes and content-sharing relationships between Web sites.

Process
Taking into account the customer's corporate and Web site structures as well as its established methodologies and business models, Idiom designs a custom process that facilitates the globalization process, including a streamlined collaboration process for Web site contributors.

Country Specifics
The Global Readiness Assessment includes country-specific considerations to help match the company's e-business with their target market. This includes an evaluation of cultural, language and usage differences, and guidance on promoting new global sites.

Deliverables
Finally, Idiom provides a detailed written analysis of the company's readiness to globalize its online business. Besides thoroughly reviewing the technical and business plan, this document provides the foundation for a corporate Web globalization strategy, including guidance on best practices, suggestions on the best product and services providers, and insights on what pitfalls to avoid. The deliverables include a roadmap for developing and managing global e-business using Idiom's WorldServer software.
Pricing & Availability
Companies interested in participating in a Global Readiness Assessment should contact Idiom directly.

About Idiom, Inc.
Idiom is the world's premier provider of Web globalization solutions for e-business. Idiom's approach encompasses technology, strategy, and services that enable organizations such as Lycos Tripod®, Travelocity.com™, Xerox™, EMC Corporation™ and Xilinx, Inc.,™ to deploy a multilingual and multicultural Web presence, thereby increasing revenue, improving customer loyalty and reinforcing brand. Idiom's flagship WorldServer™ product is Web-based software that allows organizations to maintain a Web architecture that functions on a global scale, providing distributed control and collaboration among managers and contributors worldwide. Idiom is funded by Greylock, North Bridge Venture Partners and Sigma Partners. Idiom was recently named one of Computerworld's "Top 100 Emerging Companies to watch in 2000." For information, call (617) 456-3000, visit http://www.idiominc.com or email to info@idiominc.com.