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Rowecom Turns To Idiom, Inc. For Globalization Of Flagship Service Kstore

Accelerates Delivery of Knowledge Acquisition Management Service to International Audience

Cambridge, MA - January 6, 2000 - Idiom, Inc., the premier provider of Web globalization solutions, today announced it was selected by RoweCom, Inc., (NASDAQ: ROWE), to globalize RoweCom's Knowledge Store (kStore). RoweCom's Web-based kStore allows business and academic users to effectively acquire, manage and use personalized, user-specific knowledge resources including real-time news, magazines, newspapers, journals and books.

Through a combination of Idiom's Global Readiness Assessment™, WorldServer™ Web-based globalization technology, and implementation services, RoweCom is tailoring its kStore application for customers around the world. RoweCom expects the internationalization to enhance the kStore's usability, navigation and merchandising for RoweCom's existing clients as well as attracting new customers. RoweCom currently serves over 20,000 clients, approximately half of which are based abroad. The company has operations in the North America, Europe, and Australia.

"This relationship with Idiom allows RoweCom to bring its industry-leading knowledge acquisition management service to international clients more quickly and cost-efficiently," said Walt Crosby, chief technology officer at RoweCom. "The use of Idiom's WorldServer technology will help RoweCom create an online environment in our client's own languages and cultures, accelerating our global expansion."

"RoweCom understands the importance of providing a business solution accessible to international customers and demonstrates the economic potential of eBusiness globalization," said Fred Lizza, CEO and president of Idiom. "Idiom makes it easier for international customers to evaluate and order RoweCom's information services. This improves the value and extends the distribution of RoweCom's Web-based knowledge services for their end-users."

About RoweCom
A first mover in business-to-business e-commerce, RoweCom Inc. develops and operates Web-based services that enable businesses and academic institutions to manage the acquisition of print and electronic knowledge resources such as magazines, newspapers, articles and books. RoweCom's flagship services, Knowledge Store (kStore), Knowledge Library (kLibrary), Subscription Depot and Information Quest provide new levels of control, convenience, and cost-savings, allowing companies to order, pay for and manage 200,000 titles online as well as millions of discounted books via RoweCom partner barnesandnoble.com. With clients ranging from Fortune 1000 companies to large academic libraries, RoweCom serves organizations with intensive knowledge requirements and high-volume purchases. The publicly held company (NASDAQ: ROWE) is headquartered in Westwood, Mass. and has several offices in North America, Europe and Australia.

In the corporate arena, RoweCom focuses on knowledge intensive industries such as professional services, financial services, health services and high technology. RoweCom's over 20,000 clients include industry leaders such as PricewaterhouseCoopers, Arthur Andersen, Ernst&Young, KPMG, Prudential Securities, John Hancock, Charles Schwab (NYSE: SCH), Dun&Bradstreet (NYSE: DNB), BASF (GF: BAS), Hewlett Packard (NYSE: HWP), Owens Corning (NYSE: OWC), First Union (NYSE: FTU), Aurora Healthcare and Johns Hopkins University. RoweCom also has an impressive partner list that includes barnesandnoble.com (NASDAQ: BNBN), Ariba (NASDAQ: ARBA), Commerce One (NASDAQ: CMRC) and Sun-Netscape Alliance. For more information about RoweCom, please visit the company's Web site at www.rowe.com.



About Idiom, Inc.
Idiom is the world's premier provider of Web globalization solutions for e-business. Idiom's approach encompasses technology, strategy, and services that enable organizations such as Lycos Tripod®, Travelocity.com™, Xerox™, EMC Corporation™ and Xilinx, Inc.,™ to deploy a multilingual and multicultural Web presence, thereby increasing revenue, improving customer loyalty and reinforcing brand. Idiom's flagship WorldServer™ product is Web-based software that allows organizations to maintain a Web architecture that functions on a global scale, providing distributed control and collaboration among managers and contributors worldwide. Idiom is funded by Greylock, North Bridge Venture Partners and Sigma Partners. Idiom was recently named one of Computerworld's "Top 100 Emerging Companies to watch in 2000." For information, call (617) 456-3000, visit http://www.idiominc.com or email to info@idiominc.com.