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Idiom Highlights Business And Regulatory Advantages
Of Globalizing E-Health Information


Whitepaper Details Importance of Effective Content Globalization Strategies for Life Sciences Companies Seeking to Expand Into New Markets and Drive Additional Revenue Streams


Waltham, Massachusetts, USA - September 8, 2005 - Idiom ® Technologies, Inc. (Idiom), the only enterprise software company to deliver advanced XML-based publishing and content globalization solutions, today announced availability of a new life sciences industry whitepaper, "Globalizing e-Health Information." This whitepaper provides insight into the business and regulatory challenges facing global life sciences organizations and outlines the role of an effective content management strategy in driving new revenue opportunities, particularly in the areas of e-health and telemedicine.

"The market for delivering health-related information online is on the cusp of a radical transformation and poised for significant growth as consumers, patients, healthcare providers and researchers continue to look to the Internet as a convenient, cost effective tool for accessing and communicating medical and medicine information," said Leander Fontaine, president, pharmiceutics LLC. "This demand puts pressure on life sciences companies to produce and publish content – including product information, medical information and research results – in multiple languages while complying with complex regulatory requirements."

Business Drivers for Multilingual e-Health Information
For life sciences organizations, business requirements have changed significantly over the past several years, especially as the process for bringing new therapies to market has been made more rigorous by regulatory agencies such as the U.S. Food and Drug Administration (FDA) and European Medicines Agency (EMEA). Today, for life sciences companies to remain competitive, they must employ highly automated globalization processes that integrate the production of clinical labels and core data sheets with the publishing of other pertinent print and online content in order to clear regulatory hurdles and comply with emerging standards.

The "Globalizing e-Health Information" whitepaper, which was researched and written by Geoffrey Bock, principal, Bock & Company, highlights the importance of integrating an international distribution strategy with the production of life sciences content and provides insight into the challenges inherent to global content management – from managing workflows and ensuring quality, to achieving cost savings, encouraging content reuse and maximizing the efficiency of translation teams. Additionally, readers will gain perspectives on:

Globalizing e-Health in Action
Idiom WorldServer™ helps companies like Medtronic and Baxter Bioscience manage the content globalization process by maximizing content reuse and integrating and accelerating core business processes associated with delivering content in multiple formats and languages. Utilizing WorldServer, life sciences organizations can rapidly and cost-effectively create, edit, organize and translate the entire spectrum of content required to support e-health applications, clinical labeling and core data sheets. Idiom also plays an important role in addressing regulatory requirements from the FDA and EMEA for standardizing SPL and PIM initiatives.

Idiom WorldServer was selected by Baxter Bioscience to assist with translating and managing content for its Advoy Therapy Management Application (www.advoy.com), which is available in 13 country-specific versions as well as multiple region-specific dialects. For example, the Canadian version of Advoy is available in both English and Canadian French. Advoy is an innovative, Web-based Therapy Management Application that makes it easier for patients with chronic diseases, their caregivers and other healthcare professionals to share important therapy data and gain access to other valuable information about treatment resources.

To download a complimentary copy of the "Globalizing e-Health Information" whitepaper, please visit this page or call +1 781-464-6230 for more information. Idiom is also partnering with Bock & Company to host a related webinar entitled: "Globalizing e-Health Information: Improve how you create, publish and distribute health-related information for global markets." The webinar will take place on Tuesday, September 13, 2005 at 11:00 a.m. ET; to register, go to this page.

About Idiom Technologies, Inc.
Idiom Technologies, Inc. is the only enterprise software company to deliver advanced XML-based publishing and globalization solutions to accelerate authoring, managing and distributing high quality content across multiple formats and languages.

Idiom WorldServer solutions are currently deployed at large global organizations including Adobe, Caterpillar, eBay, Medtronic, Motorola and Oracle. The company is headquartered in Waltham, Massachusetts, with offices throughout North America and in Europe. To learn more please visit http://www.idiominc.com or call +1 781-464-6000.

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Idiom and WorldServer are trademarks, or registered trademarks of Idiom Technologies, Inc. All other brand names, product names, or trademarks belong to their respective holders.

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fama PR
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idiom@famapr.com




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