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The Multicultural Marketing Equation: Implications for Online Marketing
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The Multicultural Marketing Equation: Implications for Online Marketing Date: 2006-11-15 By: Lee Vann--Captura Group, Dr. Felipe Korzenny--Florida State University, Bill Rabkin--Idiom Technologies Description: This informative, interactive event features renowned Hispanic marketer and educator, Dr. Felipe Korzenny. Director of the Center for Hispanic Marketing Communication at Florida State University, Dr. Korzenny presents research from his latest study, "The Multicultural Marketing Equation." He joins experts from Idiom and Captura Group to provide insights on the exploding US Hispanic online market, which covers over 16.5 million individuals nationwide. Keywords: Hispanic, Online |
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